Russell Coats Owner-Broker DRE#00544028 Horizon Pacific Realty 690 Carlsbad Village Dr #203B Carlsbad, Ca 92008 Office Phone: 760-720-1000 Cell Phone: 760-846-4046 Office DRE#: 01370696 Contact

The role of a real estate broker is to guide you through the buying, selling or mortgage process, taking the time to make sure you understand every step of the transaction. I am absolutely committed to fulfilling your needs with the highest level of professionalism, expertise and service. My commitment to your satisfaction is the foundation from which a solid business relationship is built.

I realize that people do business with people they trust. I am interested in what is best for you, the client, and am committed to establishing a long-term relationship based on trust. I pride myself on being knowledgeable and staying current with changes in the industry that will affect the success of your transaction. You have worked hard to be able to purchase the home of your dreams. I feel the responsibility to make those dreams a reality and pursue the right solution enthusiastically.

RUSSELL'S PLAN OF ACTION TO GET YOUR HOME SOLD!! 

 Our Company objectives are the following:

1)      To get as many qualified buyers as possible into your home until it is SOLD.2)      To communicate the results of our activities weekly to you.3)      To assist you in getting the highest possible dollar value for your property with the least amount of problems.4)      To constantly look for the best possible methods of exposing your property to the potential buyers in the market.

The following is Our Company’s Plan for marketing your home:1)      Submit your home to the Multiple Listing Service, Realtor.com, Yahoo and many other web services.2) Create a virtual tour of your home for posting in the internet 3)      Promote your home at the Real Estate Board meetings for maximum exposure to other agents in the area.5)      Develop a list of features and benefits of your home, for the cooperating agents to use with their potential buyers.6)      Suggest and advise you as to any changes you might want to make in your property to make it even more marketable to the buyer.7)      Constantly update you as to any changes you might want to make in your property to make it even more marketable to the buyer.8)     Mail to persons in the surrounding area home information .9)      Add additional exposure through a professional sign and lock box.10)  Hold open house when possible.11)  Advertise when necessary.12)  Pre-qualify when possible all prospective buyers.13)  Make you completely aware of all the various methods of financing that your buyer may want to use.14)  Have the cooperating brokers in you area tour your home.15)  Provide on a monthly basis for the cooperating brokers a list of the features and benefits of your home.16)  Follow-up on all the salespeople that have shown your home for their response.17)  Assist you in arranging interim financing, if necessary.18)  Deliver a copy of your multiple listing for your approval, as well as a copy of all advertisements that have been published.19)  Represent you upon the presentation of all contracts by the cooperating brokers and to help in negotiating the best possible price and terms for you.20)  Handle follow-up and keep you informed, after the contract has been accepted, on all mortgage, title and other closing procedures.21)  Deliver your check at the closing.

• Enthusiasm working for you
  Helping people make one of their most important decisions is a serious responsibility, but something that I enjoy doing. This enthusiasm and hard work will benefit you and help reduce the stress and anxiety often associated with real estate transactions.
• Established Credibility
  I have over 30+ years of experience and knowledge working in this industry. I can say with confidence that I'll get the job done right.

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