Russell Coats
Horizon Pacific Realty/Financial
Your full service north San Diego county broker.
Office: 760-720-1000
7353 Corte Tomillo, Carlsbad, CA
5BR, 5.5BA, 4700 Sq Ft, $1,799,000

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Welcome to Horizon Pacific Realty/Financial!

The Full Service Real Estate and Mortgage Broker

If you are looking to buy a home or sell your existing home, you`ve come to the right place! For buyers, we will be your best resources to find the home of your dreams. For sellers, we will provide you a comprehensive marketing plan to best expose your property to the prospective buyers. Call us today! We can help you get through the home buying and selling process easier than you ever imagined. 

We are a "one stop shop" for purchasing a home.  We combine our sales and mortgage services to save you time and money. No need to run around getting prequalified for a mortgage.  We can offer you the best rates and an easy home purchasing experience.

The role of a real estate broker is to guide you through the buying, selling or mortgage process, taking the time to make sure you understand every step of the transaction. I am absolutely committed to fulfilling your needs with the highest level of professionalism, expertise and service. My commitment to your satisfaction is the foundation from which a solid business relationship is built.

I realize that people do business with people they trust. I am interested in what is best for you, the client, and am committed to establishing a long-term relationship based on trust. I pride myself on being knowledgeable and staying current with changes in the industry that will affect the success of your transaction. You have worked hard to be able to purchase the home of your dreams. I feel the responsibility to make those dreams a reality and pursue the right solution enthusiastically.


Our Company objectives are the following:

1) To get as many qualified buyers as possible into your home until it is SOLD. 2) To communicate the results of our activities weekly to you. 3) To assist you in getting the highest possible dollar value for your property with the least amount of problems. 4) To constantly look for the best possible methods of exposing your property to the potential buyers in the market.

The following is Our Company’s Plan for marketing your home:

1) Submit your home to the Multiple Listing Service,, Yahoo and many other web services. 2) Create a virtual tour of your home for posting in the internet. 3) Promote your home at the Real Estate Board meetings for maximum exposure to other agents in the area. 4) Develop a list of features and benefits of your home, for the cooperating agents to use with their potential buyers. 5) Suggest and advise you as to any changes you might want to make in your property to make it even more marketable to the buyer. 6) Constantly update you as to any changes you might want to make in your property to make it even more marketable to the buyer. 7) Mail to persons in the surrounding area home information. 8) Add additional exposure through a professional sign and lock box. 9)  Hold open house when possible. 10) Advertise when necessary. 11) Pre-qualify when possible all prospective buyers. 12) Make you completely aware of all the various methods of financing that your buyer may want to use. 13) Have the cooperating brokers in you area tour your home. 14) Provide on a monthly basis for the cooperating brokers a list of the features and benefits of your home. 15) Follow-up on all the salespeople that have shown your home for their response. 16) Assist you in arranging interim financing, if necessary. 17) Deliver a copy of your multiple listing for your approval, as well as a copy of all advertisements that have been published. 18)  Represent you upon the presentation of all contracts by the cooperating brokers and to help in negotiating the best possible price and terms for you. 19) Handle follow-up and keep you informed, after the contract has been accepted, on all mortgage, title and other closing procedures. 20) Deliver your check at the closing.


Devotion to Market Our Listings

89% of buyers use the interent to search from homes in today's market. Internet marketing is vital in getting your property exposure and being able to reach out to a larger audience of potential buyers. We have an online marketing plan for all of our listings, along with the traditional marketing.

Our online marketing plan for our listings include Single Property Websites, Virtual Tours, Listing Flyers, Craigslist Ads, ActiveRain Blogs, Showing Feedback System, Listing Syndication, Social Networking. Leads generated from the listing's online marketing are captured into a Lead Management System for immediate response to potential buyers.
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Take advantage of our knowledgeable professionals who work hard to help make that dream a reality.  Contact us now!